We are yet to find one user who is yet to express negative response to both interstitial and flashy banner ads.
These ads annoyingly hide or conceal most or all of the content in webpages.
It becomes very annoying on mobile devices.
Everybody hates them. Everyone. Google hates them too.
The good thing is this: Google are now going to do something about it.
According to Google, they will update their algorithms such that ranking penalties will be meted on sites using these annoying ads.
Sites using these ads will appear lower on SERP’s starting January 10th, next year.
This punishment will not affect interstitials used for tracking cookie disclaimers or age checks.
It will not affect inconspicuous banner or vignette ads which only appears when users navigate between pages.
This punishment will affect ad networks who uses those kinds of ads.
Since Google is the gorilla in ad networks, everyone may likely rethink their business model or fight the big brother.
Google makes much of its money from placing ads on the mobile web.
One expert said the company wanted to give users one less reason to use ad-blockers or search within apps instead.
For its part, Google said the move should make using some of its results less frustrating.
In Google’s words: “Pages that show intrusive interstitials offer inferior user experiences as to those pages where contents are instantly accessible.
“This can be challenging on hand-held devices where screens are often smaller.
“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly,” the statement read.
Simply put: what you do within your site is up to you as a blogger.
The important part for Google is that users can reach a webpages’ primary content from search.