Management of the Nigerian Breweries have disclosed that she generated 4000 direct jobs to Nigerians. The company said, despite harsh operating conditions, the feat was achieved due to President Buhari’s fight on corruption.
The Managing Director and Chief Operating officer of the Nigerian Breweries, Mr. Nicolaas Vervelde, made these revelations in the company’s AGM. According to Nicolaas, “Employment-wise, the company has 4,000 Nigerians are on its payrolls across its 11 beer plants and two malt production plants across the country while 280,000 people have been indirectly employed by its transporters, distributors and other ancillary businesses.
“The beer industry in Nigeria has been undergoing slow growth for four consecutive years. The industry grew by 1% last year. This pales to growth rate of 10% in the years preceding 2010,” Nicolaas said. ,
He went further to state that “Although, 23 percent of Nigeria population is middle class, yet per capita consumption of beer is low compared to markets across the globe.
“In Nigeria with a population of over 170 million, consumption of beer averaged 11 liters whereas in Brazil with 200 million population per capita consumption of beer is 70 liters; Russia 64 liters, Mexico 60 liters and South Africa it is 60 liters per person; Burundi 40 liters, Cameroun 40L and Sub-Saharan Africa 17liters. The last time Nigeria had high per capita consumption of beer was 1984, and it was 17 liters per person.”
Nigerian Breweries Plc, the pioneer and largest Brewing company in Nigeria, was incorporated in 1946. In June 1949, the company recorded a landmark when the first bottle of STAR lager beer rolled off its Lagos Brewery bottling lines. This first brewery in Lagos has undergone several optimization processes and as at today boasts of the most modern brew house in the country.
Nigerian breweires still employ qualified Nigerians till date. The bulk of their recruitment effort is conducted via Management Traineeship, Mid-Career Hires, Sales Executives and Craft Traineeship Program.